The role of an online marketer is pretty wide-ranging. We’ve got to come to grips with an ever-expanding range of strategies and technologies to drive engagement, win new customers and develop existing relationships. There is no “average day” in our line of work. One minute we’re content marketers writing blog posts and sketching out ideas for infographics; the next we’re up to our necks in spreadsheets, optimizing keywords for paid search campaigns or our SEO strategy – and all the while we’re developing our social skills and just putting ourselves out there.
Sometimes it’s hard to see how everything fits together. We’re engaging audiences in so many different ways via so many different channels that it can, at times, be difficult to understand how this translates to cash in the bank (the reason we are all in business). This is where having a comprehensive strategy with a clear objective comes into play.
My Simple Online Marketing Strategy
Everything I do to market my business has one objective – stop people in their tracks and get them to visit my website, where I can convert them into email subscribers and start the nurturing process that will eventually turn them into customers.
- My landing pages are optimized to ensure any traffic generated by paid search or SEO has the best possible chance of winning new subscribers.
- My blog posts attempt to solve real problems and highlight how people can learn more about my products and services and register their interest in learning more.
- My social media activity highlights great content and points people to specific product/service pages and engages them in conversations that lead to content recommendations that drive web traffic and so generate email subscriptions.
Once I have captured my subscribers’ contact details, the real job of marketing begins. This is where iContact Pro marketing automation technology comes into its own.
My Sales Production Line
With a little upfront investment in content and setup, I’m able to segment my lists, qualify my leads and automatically deliver the right message to the right person at the right time. My subscribers are nurtured, prioritized and guided through the sales funnel before being presented with highly relevant sales offers or selected for more direct contact.
Unlike many other marketers you know, you won’t find me buried deep in spreadsheets.
Marketing automation helps me maintain a constant flow of sales and revenue, enabling me to spend more time doing the things I love – generating new content and developing new products and services.
Note: Marketing automation might not reduce my workload, but it enables me to concentrate on the things that are most important to my business, and this helps me grow.
Join the sales and marketing revolution and automate your marketing processes today by registering for a free 30-day trial of iContact Pro.
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