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What’s Your Email Marketing Plan? – EAL News
If you don’t have an answer to that question, you’re in luck: we can help. Starting a business isn’t easy. Long before your first customer makes their first purchase, a lot of time, effort, and...
View ArticleEmail Marketing: Should Testing Be Mandatory with Every Send? | iContact –...
We talk a lot about testing here at iContact. Testing should be a vital component of every email marketing strategy because it is the only way you’ll truly understand whether your campaigns are...
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Email Subscribers Who Love to Sip and Savor | iContact – EAL News
As the summer heats up, your cocktail game needs to keep pace. If you need a little inspiration, we’ve brewed up another story to show how one of our “spirited” customers is excelling at email...
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3 Email Marketing Tactics You Need Most – EAL News
There are over 144 billion emails sent each and every day. How do you separate yours from the rest? When it comes to email marketing, there are three key tactics you need to be utilizing to stand out,...
View ArticleAd Blockers – Why Email Marketing Is More Important Than Ever | iContact –...
Pity the poor publisher. If there are two things people hate more than anything else online, it’s paying for content and being interrupted by advertising. This, as you can imagine, puts the publishers...
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Email Marketing and the Disability Community: The Surestep Story | iContact –...
Hypotonia, commonly known as floppy baby syndrome, is a condition of low muscle tone which often results in weak muscle strength and pronation (the foot rolls in too much when walking or running)....
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Step-by-Step Guide to Drafting the Best Cold Email Ever – EAL News
When it comes to cold emailing, less is more. And when I say less, I really mean it. The template that gave me my highest conversion rate had less than sixty words on it (signature included). Despite...
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At Home with Email Marketing: Meet American Home | iContact – EAL News
Ever watch those HGTV shows when the interior designer fills a homebuyer’s space with fabulous furniture, rugs, and accessories? If you’re like most of us, you wonder how you can grab all that great...
View ArticleEmail Marketing: Isolate, Re-engage and Cleanse | iContact – EAL News
We understand that nobody likes cleansing their email marketing lists. It seems such a waste when you consider how much time, effort and money you have invested in building them up in the first place....
View ArticleSelling Email Marketing to Your Skeptical Boss | iContact – EAL News
Not everybody gets email marketing. They don’t realize just how targeted, efficient and profitable it can be. Some people think of it as old-fashioned, favoring less effective and more expensive but...
View ArticleFrom Zero to Hero – Building an Email Marketing List from Scratch | iContact...
The foundation of any successful email marketing campaign is the list it is built on. Like any building project, the more solid your foundation, the more robust your development. But what if you don’t...
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Customer Spotlight: Productivity Training Meets Email Marketing | iContact –...
For productivity speaker, coach, and small business owner, Lori Bruhns, it’s all about maintaining an excellent work/life fit for her clients — and for herself. A one-woman business dynamo, she uses...
View ArticleOnline Marketing – All Roads Lead to Email and Marketing Automation |...
The role of an online marketer is pretty wide-ranging. We’ve got to come to grips with an ever-expanding range of strategies and technologies to drive engagement, win new customers and develop existing...
View Article4 Email Marketing Triggers to Drive Immediate Action | iContact – EAL News
Stop thinking; start buying. That’s the kind of mind-set you want to create with every email marketing campaign you send. The moment a subscriber is given the opportunity to think about a purchase is...
View ArticleTop 10 Hacks to Boost Email Open Rates and Clicks | iContact – EAL News
It should come as no surprise that email marketing remains one of the most affordable and effective ways to connect and interact with your customers and prospects. But how can you make sure these...
View ArticleGenerating a Sales Frenzy: The Pre-Sale Email | iContact – EAL News
Big brands don’t wait until they have their hands on readily available stock to start talking about new products and taking payments from their customers. Pre-sale marketing enables them to build...
View ArticleEmail Marketing 101: Common Email Marketing Mistakes Made by Businesses |...
Despite marketers’ focus on content and social media, email has proven to be an effective and powerful tool. In fact, email is one of the best ways to generate leads and keep in contact with current...
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Email Sending is Easy as 1,2,3 (123 Subject Lines, That Is!) | iContact – EAL...
With 80% of consumers starting their holiday shopping before Thanksgiving, it’s important to plan ahead to get in the inbox early in the holiday season. So get your creative juices flowing — stand out...
View ArticleEmail Marketing: Getting Competitive with Yourself | iContact – EAL News
During a recent iContact webinar, a number of attendees asked me how they should define the success of their campaigns. They wanted to know what a good open rate, a good click-through rate and a good...
View ArticleInfluencing the Influencers via Email Marketing | iContact – EAL News
Every industry has a number of high-profile influencers who contribute to how the sector is portrayed in the media, shape best practices and steer future developments. In a perfect world, you will have...
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