Email Marketing Automation for a 24/7 World | iContact – EAL News
When are you planning your next email campaign? Do you know what time of the day your subscribers are at their most engaged? Could your emails be languishing in overflowing inboxes simply because they...
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3 Ways to Strengthen Your Email Marketing Impact – EAL News
Despite your best efforts to keep customers up-to-date with the latest brand news and offers, you’re seeing flat lined open or click-through rates, an unsubscribe mass exodus, and — worst of all —...
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3 Reasons Your Small Business Should Use Email Marketing – EAL News
Marketing has changed significantly in the last several decades. Technological advancements in the field have given birth to platforms like social media and search engine marketing, leaving marketers...
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How to Turn an Email Mistake into an Opportunity | iContact – EAL News
When is a typo more than just a typo? When it dramatically increases an email open rate! iContact customer, Jan Gallagher, recently discovered that an embarrassing mistake had some unexpected...
View ArticleCrisis Management – Email Marketing’s Role in Effective Communications |...
Even the most finely tuned organization slips up every now and again, putting relationships with customers and future profits at risk. A crisis doesn’t need to be catastrophic to have an impact on your...
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Salesforce + Email Marketing = Boosting the Bottom Line | iContact – EAL News
Email marketing is hard enough without adding a bunch of time-consuming, manual work to the equation. That was the challenge faced by conservation network, Earth Rangers, before they chose to integrate...
View ArticleEmail Marketing: An End to Boom and Bust Business Practices | iContact – EAL...
In the many years I’ve worked in digital marketing, I’ve met countless small business owners who have mistaken a sudden surge in business (often during the build-up to a peak sales period) as...
View ArticleEmail Marketing for Bloggers – Tips to Drive More Traffic and Bigger Revenues...
With more than 1.5 million blog posts published on the WordPress blogging platform every single day, the competition for eyeballs on your content is nothing short of fierce. And that’s just one...
View ArticleNo Time for Email Marketing – And Other Lame Excuses That Are Costing You...
OK, time for another tough love lesson in marketing. You’d better sit down because you might not like what I’m about to share with you. I meet countless marketers who tell me they would love to get...
View ArticleEmail Marketing Without Engagement – Still Works | iContact – EAL News
As email marketers we’re all incredibly focused on metrics like opens, clicks and conversions. These simple figures, easily available within analytic tools like iContact’s free reporting tools and...
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Email Personalization: 5 Not-So-Personal Greetings That Actually Feel...
The average person receives an astonishing 121 emails a day. For marketers, it has become increasingly important to find ways to rise above the noise and get noticed in the inbox. As a result, email...
View ArticleEmail vs. Paid Search: How Much Is a Click Worth? | iContact – EAL News
The cost of acquiring new customers via paid search networks (Google) or online marketplaces (eBay, Amazon, etc.) is a necessary evil for many marketers. It is, after all, impossible to use low-cost...
View ArticleSalesforce + Email Webinar: You Asked. We Answered. | iContact – EAL News
Recently, we had the pleasure of hosting a webinar with Stacey McNabb, Associate Director, Marketing & Creative Services from Earth Rangers and Steven Rausch, Team Lead of iContact for Salesforce...
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Breaking Down Email Design | iContact – EAL News
Email design plays a big role in the effectiveness of your email marketing campaigns. The design is actually just as important as your messaging. Marketing designs can be tweaked to evoke different...
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How You Can Get Into Your Customers''Friend Zone' Via Email – EAL News
Although email is one of the most effective ways to build relationships and nurture leads, only 21 percent of consumers surveyed said they had received memorable promotional emails within the previous...
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Email Marketing: Talk About a Sweet Partnership! | iContact – EAL News
We might be a little biased, but the southern region of the United States is a special place. We are blessed with great weather, gorgeous mountains and beaches, and exceptionally unique food. Fried...
View ArticleMaking the Case for Email Marketing Automation: The Future is Now | iContact...
Last week, I had the distinct pleasure of speaking to about 45 entrepreneurs about email marketing automation. These were savvy business people belonging to a local SCORE group of the Chamber of...
View ArticleEmail Marketing 101: We Answer Your Questions | iContact – EAL News
Last month we hosted a webinar, Email Marketing 101 led by iContact Strategic Advisor, Letitia Petway, who outlined some of the basics of email marketing. If you missed the webinar, you can watch it...
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Can SEO and Email Deliverability Affect Each Other? | iContact – EAL News
Many changes have occurred in the search and email realms lately. Most importantly, Gmail has moved to using TLS encryption for email. Could email now impact your site’s search rankings? Could SEO...
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Content Upgrades: 3 Ways to Maximize the Holy Grail of Email Opt-Ins – EAL News
Visit most ecommerce sites, and chances are that within five seconds you will be prompted for your email address in exchange for a freebie or “bribe.” Typical bribes include coupons, checklists,...
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