Clik here to view.
Keeping it Green with Email: The Open Space Council for the St. Louis Region...
Many people say spring is the most beautiful time of the year. Flowers are blooming, birds are chirping, temperatures are rising, and it’s arguably the best time of year to get outside and enjoy...
View Article8 Strategies Your Business Should Test Apart from Email Marketing | iContact...
OK, you already know that at iContact we are pretty big on testing. A quick search on this blog will give you hints and tips about testing your entire email marketing strategy – everything from subject...
View ArticleEmail Marketing: Don’t Forget Boomers and Seniors | iContact – EAL News
For marketers, tapping into the tech-savvy, millennial market is akin to unearthing a goldmine. It often seems as if this demographic represents the Marketing Holy Grail for advertisers eager to...
View Article8 Email Marketing Campaign Ideas You Can Send Today | iContact – EAL News
Email marketing software is a little bit like a gym membership. You buy it with the best of intentions, but when there is so much other stuff going on in your life, it can be difficult to find the...
View ArticleOn Target – Making Your First Email Count | iContact – EAL News
Your email marketing subscribers are at their most engaged the moment they first join your list. This is because you are still very much at the front of their minds. They have given you their email...
View ArticleDon’t Let “Fear of Flying” Hamper Your Email Marketing Efforts | iContact –...
I have a friend who is terrified of flying. Her fears are completely irrational (she’s never stepped foot on an aircraft) and as she gets older, they become more severe. Fear has quite simply paralyzed...
View Article6 Non-Salesy Email Marketing Campaigns | iContact – EAL News
Email marketing professionals are all too keen to talk about the magnificent return on investment (ROI) offered by email marketing. We delight in telling you about the marvelous returns (approximately...
View Article24 Hours to Save the World – via Email Marketing | iContact – EAL News
Imagine the scenario. Business has taken a tumble, you’ve missed your targets and money is tight. You’ve got 24 hours to turn things around or face the consequences. You could be missing out on a bonus...
View ArticleEmail Marketing for Brick-and-Mortar Retailers | iContact – EAL News
Online retailers have a secret weapon that’s crushing real-world business. It helps them drive repeat business, encouraging customers to return again and again by creating a desire for products that...
View ArticleEmail Marketing Automation: Put Landing Pages to Work | iContact – EAL News
[unable to retrieve full-text content] In my last blog post, I wrote about a presentation I did for a group of entrepreneurs and small business owners. We discussed marketing in general and then...
View ArticleHow to Create an Email Newsletter Brand | iContact – EAL News
Among the biggest challenges facing email marketers today are keeping their subscribers engaged and provoking a little excitement when they receive your regular email marketing communications. These...
View ArticleClik here to view.
7 Email Marketing Best Practices – EAL News
The content of your email message is important, but your design is the first element that recipients will see. If you want readers to see your message instead of clicking to the next email, it’s...
View ArticleClik here to view.
Workflows: 6 Ideas for Email Marketing | iContact – EAL News
Here’s a sample workflow for a nonprofit animal rescue organization Workflows are tools to improve marketing efficiency. Workflows are used to create a tailored experience for each contact by...
View ArticleHeat Up Your Summer Season with Email Marketing | iContact – EAL News
The summer months are a funny old time for us marketers. Things tend to get a little quiet while everyone is distracted by the long, hot summer days. Even businesses that reach their peak during the...
View ArticleThe Importance of Better Internal Communications via Email Marketing |...
Have you ever walked into a store and asked about a special promotion, only to be greeted with a blank stare? It’s at this point that all the time, effort and money spent on marketing falls flat on its...
View ArticleEmail Marketing: Five Summer Send Strategies | iContact – EAL News
I recently argued on this blog that marketers shouldn’t cool off their email marketing activities during the summer months. Yes, marketing does get more difficult in the summer, with subscribers more...
View ArticleThe Cycle of Success: People Really Do Like Email Marketing | iContact – EAL...
I popped into my local bike shop recently to pick up some spare inner tubes. It’s a great place, very friendly, lots of expert advice and free coffee. It’s the kind of place you want to hang out and...
View ArticleClik here to view.
The Beards Have It When It Comes to Email Marketing | iContact – EAL News
It’s not often that we get to shine the spotlight on an iContact customer whose story perfectly celebrates both Flag Day and Father’s Day! Meet Badass Beard Care, the veteran-owned, all-natural...
View ArticleClik here to view.
Can an Email Newsletter Be a Selfless Gift to Subscribers? – EAL News
You may read the title and think, “Psh, marketing as a selfless act? I don’t think so.” But hear me out on this one. A colleague recently introduced me to the idea of marketing as education and sales...
View Article6 Email Marketing Tips for Charities and Not-for-Profit Organizations |...
Charities and not-for-profit organizations know a thing or two about running an efficient operation. Perhaps this is why so many of them appreciate the low-cost, high-return opportunity offered to them...
View Article