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When Is the Best Time to Send Your Email Newsletter? – EAL News
I’m probably asked this question more than any other when I speak to clients at my regular email marketing workshops. While there is an easy answer to this, it’s not often what clients want to hear. I...
View ArticleAlive and Kicking: Why Email Marketing Is Still a Huge Tool for Business –...
In marketing circles, the debate I hear most often is over the existence of email marketing’s pulse: Is it dead or alive? To me, the answer is obvious. Email is definitely NOT dead, nor will it be...
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Mobile’s Impact on Email Marketing – EAL News
One of the many perks of working in the email marketing industry is the fact that as technology advances, email marketing (the oldest and most resilient digital marketing channel) just gets more...
View Article4 Common Email Marketing Misconceptions . . . Demystified – EAL News
Email lives in a fluid environment: What may have been completely taboo yesterday may well have turned out to be a best practice today. And because of this constant evolution in email, marketers may be...
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Out With the Old: Revamp Your Email Newsletter – EAL News
Email marketing is habit forming, and sometimes those habits aren’t good for you. It’s easy to fall into the bad habit of sending the same old, tired email newsletter to your subscribers every month,...
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How I Went From Zero to 5,000 Email Subscribers in 6 Months – EAL News
January 2015 this was the traffic for my website and blog: It was a bit depressing that nobody visited my blog considering I wrote good content. One month later, this is my traffic: I did not run any...
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What Role Does Email Marketing Play in an Effective Content Marketing...
OK, there might be a lot of hype around content marketing at the moment, some of it justified and some of it not, but I have to tell you – I’m a believer. What Is Content Marketing? Content marketing...
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Email Marketing: Why Small Businesses Need to Be the Most Sophisticated – EAL...
Clients are like children: You couldn’t possibly pick a favorite. However, I personally very much enjoy working with some of our smaller clients. At iContact we work with businesses of all shapes and...
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Email Marketing: Why Small Sends Deliver Big Results – EAL News
If anyone ever tells you that successful email marketing is a numbers game, that person is probably not as good a marketer as he or she thinks. Sure, that tactic might deliver some results, but I...
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Black Friday and Cyber Monday Email Marketing Tips – EAL News
Here at MailChimp, all we want for the holidays is for you to send beautiful, powerful, and effective marketing emails. With Black Friday and Cyber Monday right around the corner, I thought it would...
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Engaging the Soft Sell via Email Marketing – EAL News
Every email you send to your subscribers doesn’t have to push for the sale. There might be gold in your promotional emails but there is also a huge opportunity in the soft sell. Take a look at these...
View ArticleHow to Make Your Startup Introduction Email Simple, Clear and Awesome – EAL News
Join us at Entrepreneur magazine’s Growth Conference, Dec. 15 in Long Beach, Calif. for a day of fresh ideas, business mentoring and networking. Register here for exclusive pricing, available only for...
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Your Short-term Business Forecast: It’s Raining New Email Marketing...
For many online retailers, this weekend represents the busiest period of the year. In fact, you should be so busy; you probably haven’t got time to read this blog. I’ll keep it short. Over the long...
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Black Friday Analysis – Email Marketing Wins the Day – EAL News
The initial analyses from Black Friday (traditionally the retail industry’s busiest day of the year) are hitting the headlines, and early indicators suggest that email marketing won the day. According...
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Email Marketing: Setting Customer Expectations During the Holidays – EAL News
I’m very fond of telling my clients that great marketing should always solve a particular problem for their target audience. But what if your marketing actually causes a problem? Marketing can be...
View ArticleCut the Naughty, Keep the Nice and Trim Your Email Marketing List – EAL News
Join us at Entrepreneur magazine’s Growth Conference, Dec. 15 in Long Beach, Calif. for a day of fresh ideas, business mentoring and networking. Seats are limited–Register now to secure your spot and...
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An Email Marketer’s Open Letter to Santa – EAL News
Dear Santa, My name is John. I’m a 43-year-old email marketer, and I’ve been very good all year. I’ve kept my lists nice and clean, only sent targeted and engaging emails to my subscribers (all fully...
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B2C vs. B2B: Email Marketing Differences – EAL News
We can’t say it enough: Email marketing is one of the best tools in your marketing toolbox. However, like any tool, it is only helpful if used correctly. This is especially important to remember when...
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Curing Those Email Marketing Hangovers – EAL News
Are your email marketing campaigns tired and sluggish? Do you feel nauseated after hitting the send button? Is lack of subscriber engagement giving you a headache? You could be suffering from an email...
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The Email Round Robin – Putting People First – EAL News
Almost everyone has a “friend” or relative that they only ever hear from during the holidays. They are the people whose only communication consists of those smug “round robin” emails or social media...
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